How Behavioural Science Can Help Climate Tech Startups and Scaleups Succeed

For climate tech startups and scaleups, bringing innovative solutions to market isn’t just about developing the right technology—it’s about ensuring people adopt and engage with it. Behavioral science can help founders understand the psychological drivers behind decision-making.

 Key Biases:

                  1.   Myopia Bias: People often prioritize short-term rewards over long-term benefits.

Strategy: Emphasize immediate benefits (like savings or efficiency) alongside long-term impact.

                  2.   Herding Bias: People are influenced by what others are doing.

Strategy: Build trust with social proof, such as testimonials and case studies.

Behavioral science offers a powerful toolkit for climate tech startups looking to grow. By leveraging psychological drivers, you can create more effective marketing strategies that resonate with both investors and customers.